Post by account_disabled on Dec 20, 2023 4:08:40 GMT -5
This article is for salespeople, sales managers and sales directors. I talk about my personal case and the way I have approached sales since 1993. I started in the sales function in December 1993 after business school. Since then, I have not stopped selling and making sales. I have sold products and services of great diversity and in very different contexts. One constant, however: I never sold the product or service I had to sell. I chose to start a field sales business. I was quickly asked to train the company's new salespeople and was given key accounts.
Then, as I was performing rather well, I climbed all the Email Data ranks: KAM (Key Account Manager), National Sales Manager (more than 100 salespeople and middle-managers in my team), Regional Director, Key Accounts Director and finally Director of BU (Business Unit) in charge of prescription, sales, inside sales, ADV, customer service, technical service, communication and marketing. I sold or managed sales teams to sell: At the supermarket. To RHF and CHR wholesalers. To retail businesses (optics, stores, bakeries, mini-markets, etc.). To VSEs/SMEs. To the GSB. To resellers.
To mid-sized companies and major accounts. To public bodies. And on products or brands as diverse as: Frozen products: ready meals, pizzas, etc. Canal Plus / Canal Sat. L’Amy, Chevignon and Chanel glasses. Dryel, Fébrèze, Swiffer. Evian Cosmetics. Sopexa (fruits and vegetables). American Express. Sunny Delight. Paper / cardboard / packaging. Consulting services and marketing agency services. And I'm probably forgetting some. I have not been an unstable jack-of-all-trades, but 2 years spent in a sales force outsourcing company allowed me to touch a wide.
Then, as I was performing rather well, I climbed all the Email Data ranks: KAM (Key Account Manager), National Sales Manager (more than 100 salespeople and middle-managers in my team), Regional Director, Key Accounts Director and finally Director of BU (Business Unit) in charge of prescription, sales, inside sales, ADV, customer service, technical service, communication and marketing. I sold or managed sales teams to sell: At the supermarket. To RHF and CHR wholesalers. To retail businesses (optics, stores, bakeries, mini-markets, etc.). To VSEs/SMEs. To the GSB. To resellers.
To mid-sized companies and major accounts. To public bodies. And on products or brands as diverse as: Frozen products: ready meals, pizzas, etc. Canal Plus / Canal Sat. L’Amy, Chevignon and Chanel glasses. Dryel, Fébrèze, Swiffer. Evian Cosmetics. Sopexa (fruits and vegetables). American Express. Sunny Delight. Paper / cardboard / packaging. Consulting services and marketing agency services. And I'm probably forgetting some. I have not been an unstable jack-of-all-trades, but 2 years spent in a sales force outsourcing company allowed me to touch a wide.