Post by bristi124 on Nov 4, 2024 22:09:27 GMT -5
Year after year, new digital marketing channels continue to emerge and others continue to transform. Social networks, for example, are increasingly essential for brands looking to grow on the internet. And the most interesting thing about this digital evolution is that understanding what a newsletter and other email marketing tools are also continues to be a priority for companies .
That's right: email, a channel created and popularized in the 90s, still proves to be extremely efficient for customer relations and, in particular, for nurturing a solid lead base with high conversion potential.
And among the various email marketing strategies , the newsletter is a classic. It works like a small, brand-owned off page seo service newspaper that brings together relevant and interesting articles and content for your contact list.
Sent periodically, they are a great option for maintaining spontaneous and regular interaction with your audience, further strengthening ties with them.
Especially in times when content marketing is gaining strength as a way to generate organic traffic (access without the need to invest in ads), understanding what a newsletter is and how this practice works is a great way to leverage blog articles, downloads of rich materials, such as ebooks, etc.
To give you an idea, nine out of ten marketing professionals use email as a way to organically promote content , according to the Content Marketing Institute .
Therefore, we have prepared this complete guide so that you can learn what a newsletter subscription is and take note of six tips that will boost your email marketing strategy . Come with us!
What is a newsletter and how does it work?
The newsletter is a very common resource in newspapers and commercial companies. In free translation, the term means “news bulletin”, as it works precisely as a collection of articles and content sent periodically to a specific contact base.
In the context of email marketing, the newsletter usually includes the following types of content:
blog articles ;
tutorials and tips on how to use products or services in your daily life;
information about institutional events and projects;
launching promotional campaigns and advertising offers;
among other possibilities.
This type of communication is an extremely efficient way for brands to maintain a close and regular relationship with their contact base, whether to inform them with relevant news or to guide them in closing a deal with a brand.
It’s no coincidence that newsletters are a great resource for generating and nurturing a solid and qualified lead base . But why?
If a consumer receives email messages from a brand, it is because they proactively subscribed to its newsletter.
The reasons that led you to do this could be both a genuine interest in learning more about the brand before making a purchase decision, as well as filling out a form to download valuable material from the company, such as an ebook, a free course, a webinar, and so on.
This shows that newsletter subscriptions are a great tool for converting qualified leads, that is, potential customers who show interest in the brand.
This way, the company has greater control over the customer's purchasing journey, in addition to being better able to make more personalized interactions focused on conversion.
Learn more about the importance of newsletters in your digital strategy with this exclusive video from GoDaddy:
After-sales newsletter
Understanding what a newsletter is, in fact, is essential for after-sales and customer retention techniques. Periodically sending relevant commercial content and information keeps former customers alerted to possible news and purchasing needs.
In short, in addition to being very efficient in generating leads and following them through to the bottom of the sales funnel, the newsletter also plays a key role in customer loyalty.
Based on the consumer's purchase history, for example, it is possible to send a more segmented newsletter geared towards the needs of this specific customer profile.
So, as you can see, depending on how your contact base is segmented, this email marketing strategy can help you at every point in the purchasing journey.
That's right: email, a channel created and popularized in the 90s, still proves to be extremely efficient for customer relations and, in particular, for nurturing a solid lead base with high conversion potential.
And among the various email marketing strategies , the newsletter is a classic. It works like a small, brand-owned off page seo service newspaper that brings together relevant and interesting articles and content for your contact list.
Sent periodically, they are a great option for maintaining spontaneous and regular interaction with your audience, further strengthening ties with them.
Especially in times when content marketing is gaining strength as a way to generate organic traffic (access without the need to invest in ads), understanding what a newsletter is and how this practice works is a great way to leverage blog articles, downloads of rich materials, such as ebooks, etc.
To give you an idea, nine out of ten marketing professionals use email as a way to organically promote content , according to the Content Marketing Institute .
Therefore, we have prepared this complete guide so that you can learn what a newsletter subscription is and take note of six tips that will boost your email marketing strategy . Come with us!
What is a newsletter and how does it work?
The newsletter is a very common resource in newspapers and commercial companies. In free translation, the term means “news bulletin”, as it works precisely as a collection of articles and content sent periodically to a specific contact base.
In the context of email marketing, the newsletter usually includes the following types of content:
blog articles ;
tutorials and tips on how to use products or services in your daily life;
information about institutional events and projects;
launching promotional campaigns and advertising offers;
among other possibilities.
This type of communication is an extremely efficient way for brands to maintain a close and regular relationship with their contact base, whether to inform them with relevant news or to guide them in closing a deal with a brand.
It’s no coincidence that newsletters are a great resource for generating and nurturing a solid and qualified lead base . But why?
If a consumer receives email messages from a brand, it is because they proactively subscribed to its newsletter.
The reasons that led you to do this could be both a genuine interest in learning more about the brand before making a purchase decision, as well as filling out a form to download valuable material from the company, such as an ebook, a free course, a webinar, and so on.
This shows that newsletter subscriptions are a great tool for converting qualified leads, that is, potential customers who show interest in the brand.
This way, the company has greater control over the customer's purchasing journey, in addition to being better able to make more personalized interactions focused on conversion.
Learn more about the importance of newsletters in your digital strategy with this exclusive video from GoDaddy:
After-sales newsletter
Understanding what a newsletter is, in fact, is essential for after-sales and customer retention techniques. Periodically sending relevant commercial content and information keeps former customers alerted to possible news and purchasing needs.
In short, in addition to being very efficient in generating leads and following them through to the bottom of the sales funnel, the newsletter also plays a key role in customer loyalty.
Based on the consumer's purchase history, for example, it is possible to send a more segmented newsletter geared towards the needs of this specific customer profile.
So, as you can see, depending on how your contact base is segmented, this email marketing strategy can help you at every point in the purchasing journey.