Post by account_disabled on Mar 4, 2024 22:46:40 GMT -5
Google launched new tools for advertisers on YouTube videos so they can deliver highly personalized advertising on YouTube . The new tools are designed to help businesses deliver more personalized ads and measure effectiveness.And, what is - nowadays - better than YouTube videos? If you stop to think about it, most of us watch YouTube videos practically every day, and, although we are sometimes hindered by intrusive advertising, we must recognize that advertisements in this way are -undoubtedly- effective.
New tools for advertisers on YouTube videos give them more information. The tools use information such as an individual's search history , the places they Industry Email List visit or the apps they may have downloaded to view YouTube content, and therefore, ads.With this, they find who to target the ads and generate sales , unlike those who receive advertising at random, without having been the focus of a specific advertiser.
One of the tools is Director Mix . It helps organizations deliver thousands of different versions of the same ad, each focused on a specific audience.All this was explained by Diya Jolly, director of product management at Google. Advertisers simply have to give Google the elements of a video ad , such as voiceovers, text, and background. Director Mix then takes those different blocks and mixes them in various ways to automatically create thousands of versions of a particular ad.
Examples of advertisers already using the tool. Campbell's Soup , for example, is using the tool to serve ads to people based on what YouTube content they will watch based on their history, Jolly said.For example, if you clicked to watch clips from Orange is the New Black , you'll see a strip asking 'Does what you cook make prison food look appetizing?' We have a soup to solve that,' the executive explained.
This type of personalization helped Campbell's see significant growth in sales and in people remembering its campaign ads. Advertisers will now be able to specify target audiences. From the week of September 25 onwards, Google is making it easier for advertisers to specify the target audiences they want to reach using a tool called Custom Affinity Audiences.
Businesses that want to advertise on YouTube can use the feature to target people , based on data from their search history or the type of apps and places they like.For example, a sportswear manufacturer could use the ability to segment its audience to deliver ads based on people who might have searched for skis or downloaded a ski resort brochure.
Sequence advertising thanks to another function. A third feature that Google announced is Video Ad Sequencing. The feature lets companies stitch together videos and use a series of them to communicate a marketing message.An advertiser can take advantage of the feature to deliver a 15-second ad and raise awareness of a new product.
You could then follow up with another that describes the product in detail and a third that keeps the product in the minds of individuals and makes them make a purchasing decision. Additionally, Google announced a new approach to help businesses measure the effectiveness of their YouTube campaigns . Now they will be able to use technology from Nielsen, called Matched Panel Analysis, to identify the ads that are working best to generate offline sales.
New tools for advertisers on YouTube videos give them more information. The tools use information such as an individual's search history , the places they Industry Email List visit or the apps they may have downloaded to view YouTube content, and therefore, ads.With this, they find who to target the ads and generate sales , unlike those who receive advertising at random, without having been the focus of a specific advertiser.
One of the tools is Director Mix . It helps organizations deliver thousands of different versions of the same ad, each focused on a specific audience.All this was explained by Diya Jolly, director of product management at Google. Advertisers simply have to give Google the elements of a video ad , such as voiceovers, text, and background. Director Mix then takes those different blocks and mixes them in various ways to automatically create thousands of versions of a particular ad.
Examples of advertisers already using the tool. Campbell's Soup , for example, is using the tool to serve ads to people based on what YouTube content they will watch based on their history, Jolly said.For example, if you clicked to watch clips from Orange is the New Black , you'll see a strip asking 'Does what you cook make prison food look appetizing?' We have a soup to solve that,' the executive explained.
This type of personalization helped Campbell's see significant growth in sales and in people remembering its campaign ads. Advertisers will now be able to specify target audiences. From the week of September 25 onwards, Google is making it easier for advertisers to specify the target audiences they want to reach using a tool called Custom Affinity Audiences.
Businesses that want to advertise on YouTube can use the feature to target people , based on data from their search history or the type of apps and places they like.For example, a sportswear manufacturer could use the ability to segment its audience to deliver ads based on people who might have searched for skis or downloaded a ski resort brochure.
Sequence advertising thanks to another function. A third feature that Google announced is Video Ad Sequencing. The feature lets companies stitch together videos and use a series of them to communicate a marketing message.An advertiser can take advantage of the feature to deliver a 15-second ad and raise awareness of a new product.
You could then follow up with another that describes the product in detail and a third that keeps the product in the minds of individuals and makes them make a purchasing decision. Additionally, Google announced a new approach to help businesses measure the effectiveness of their YouTube campaigns . Now they will be able to use technology from Nielsen, called Matched Panel Analysis, to identify the ads that are working best to generate offline sales.